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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Four tech giants—Amazon, Apple, Facebook, and Google—saturate modern life today, and their influence isn’t entirely benign or selfless.
Chapter 3: Amazon taps our innate hoarding impulses, yet it’s also crushing rivals and destroying jobs today.
Chapter 4: Apple sets its own rules and, as a luxury brand, caters to our desire to feel special.
Chapter 5: Facebook exploits our need for social connection, sells our data, and disclaims responsibility entirely for its content.
Chapter 6: Google is the modern god—omniscient, omnipotent, and entirely trustworthy to users.
Chapter 7: The Four Horsemen are crafty thieves, robbing us by appealing to our hearts, minds, and most primal desires.
Chapter 8: Eight factors will converge to forge the first trillion-dollar company.
Chapter 9: Companies like Alibaba, Uber, or Microsoft could well become the fifth horseman.
Chapter 10: To thrive in the Four’s world today, cultivate your character, educate yourself, move to a city, and actively promote your career.
Description
The Four (2017) examines the great superpowers of our digital age – Apple, Amazon, Facebook and Google – and attempts to answer a few tough questions: How have these companies changed the world we live in and what is their formula for success? How can other companies rise to similar echelons of power? And what does it take to thrive in a world shaped by the Four?
Who Should Listen
- Facebook and iPhone users
- Anyone who regularly performs searches on Google, shops on Amazon, uses an Apple device or spends time on Facebook
- Business enthusiasts and business analysts