The Entrepreneurial Mindset Advantage

The Entrepreneurial Mindset Advantage (2024) shows you how to spot hidden opportunities, fuel your creativity, and transform your life. It weaves everyday entrepreneurial insights with motivational science, delivering practical ways to think and act like an innovator. By using these principles, you can tap into a resourcefulness that boosts your success and empowers everyone around you.

• Aspiring entrepreneurs looking to develop a problem-solving mindset
• Business leaders seeking to foster innovation within their teams
• Educators and mentors aiming to teach practical entrepreneurial thinking

Gary G. Schoeniger is recognized for his work in entrepreneurial mindset development, influencing a range of audiences from higher education to government agencies. He coauthored the international bestseller Who Owns the Ice House? with Pulitzer nominee Clifton Taulbert. His programs, including the Ice House Entrepreneurship Programs, have been embraced worldwide for their practical approach to fostering resourcefulness and innovation.