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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: In social media’s new era, traditional marketing is effectively dead now.
Chapter 3: Make your voice stand out by being human and building engagement.
Chapter 4: Personality is the key to a successful online presence.
Chapter 5: Rather than chasing vanity metrics, do whatever it takes to truly grow engagement.
Chapter 6: Social media personalities can help your brand, but only if they’re brilliant, relatable storytellers.
Chapter 7: Your most powerful advocates are the ones you already have—your own employees and customers.
Chapter 8: Technology is changing everything very quickly, but social media’s power will always still come from the human touch.
Description
The End of Marketing (2020) is a guide to how brands should use social media. In an age when traditional marketing is no more, businesses must find ways to give their brands a human face, to capture the attention of social media users and win their trust.
Who Should Listen
- Businesspeople who are unsure how to use social media
- Traditional marketers catching up with the changing marketplace
- Digital marketers who are looking to hone their strategies