The Cult of We

The Cult of We (2021) tells the story of how the office-space company WeWork became the world’s most valued startup – only to come crashing down a few years later. Written by the reporters who broke the story of WeWork’s disastrous downfall in 2019, it explores WeWork's trajectory through a journalistic and financial lens, demonstrating how the most prominent investors in the world were blinded to the company’s risks for nearly a decade.

• People interested in economics
• Startup and entrepreneurship enthusiasts
• Anyone curious about startup financing

Eliot Brown joined the Wall Street Journal in 2010 to cover commercial real estate in the wake of the financial crisis. Today he reports on startups and venture capital. He previously covered economic development and local politics at the New York Observer. 

Maureen Farrell has been a reporter at the Wall Street Journal since 2013. She previously covered deals, bankruptcy, and startups at Forbes, Debtwire, and Mergermarket. She’s a recipient of the Newswomen's Club of New York's Nellie Bly Award.