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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Every truly effective community needs a well-defined purpose.
Chapter 3: Community members move through three stages: identification, participation, and validation.
Chapter 4: You need people at all participation levels, even the passive members.
Chapter 5: Validating participants’ experiences fosters community growth.
Chapter 6: Design community spaces with ample room for diverse types and levels of interaction.
Description
The Business of Belonging (2021) explores how businesses can harness the power of online communities for the benefit of both themselves and their customers.
Who Should Listen
- Community professionals seeking to hone their craft
- Businesspeople who’d like to tap into the power of community
- Marketeers on the lookout for new approaches