The Brand Benefits Playbook audiobook cover - Why Customers Aren't Buying What You're Selling-And What to Do About It

The Brand Benefits Playbook

Why Customers Aren't Buying What You're Selling-And What to Do About It

Allen Weiss, Debbie J. MacInnis

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Chapter Overview

Description

The Brand Benefits Playbook (2024) is a strategic guide tailor-made for organizations looking to harness brand benefits for a competitive edge in the marketplace. It emphasizes the crucial role of recognizing and clearly expressing both the tangible and intangible benefits a brand provides. Focusing on these benefits can greatly boost customer loyalty and strengthen brand positioning.

Who Should Listen

  • Marketing professionals seeking strategic branding insights
  • Business leaders aiming for competitive market positioning
  • Entrepreneurs interested in brand-driven growth strategies

About the Authors

Allen Weiss is the founder and CEO of MarketingProfs, LLC. As a university professor and conference speaker, Weiss has influenced major brands like Intel and IBM Informix with his expertise. 

Debbie J. MacInnis, a distinguished university professor, is recognized for her award-winning research on customer decision-making and brand strategies. Her previous clients include Procter & Gamble and Hallmark.