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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Targeting means delivering the right thing to the right person precisely when they most need it.
Chapter 3: Paid search offers a powerful method for attracting potential customers.
Chapter 4: Adding bidding mechanics to paid-search advertising created an especially dynamic new form of SEM.
Chapter 5: Real-time bidding offers a customer-focused, auction-style approach to paid search.
Description
Targeted (2014) takes you on a journey from the early days of internet advertising to today’s complex online ad exchanges. On the way, the author reveals the vital importance of harnessing the power of Search Engine Marketing or SEM to target the consumers you need to make your company grow.
Who Should Listen
- Anyone interested in Search Engine Marketing (SEM)
- Entrepreneurs who want to learn the advantages and drawbacks of different SEM tools
- Anyone interested in modern advertising