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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Word-of-mouth marketing is most effective, and talk triggers significantly boost your likelihood of mentions today.
Chapter 3: Talk triggers remain remarkable, relevant, reasonable, and repeatable.
Chapter 4: Three of the five types of talk triggers evoke emotions in unexpected ways for customers.
Chapter 5: The remaining two kinds of talk triggers focus on efficiency.
Chapter 6: To plan your talk trigger, gather insights across your business and from customers widely.
Chapter 7: Monitor your talk trigger’s impact to determine whether it is still generating conversation out there.
Description
Talk Triggers (2018) reminds us of a truth so obvious it’s often forgotten: nothing drives customers through your doors as effectively as word-of-mouth recommendations. The trick is to strategically steer the conversation your way with carefully crafted talking points that set you apart from the competition. In these blinks, you’ll learn how to do this.
Who Should Listen
- Entrepreneurs looking to spread the word about their business
- Salespeople interested in strategy
- People working in marketing