Sun Tzu and the Art of Business audiobook cover - Six Strategic Principles for Managers

Sun Tzu and the Art of Business

Six Strategic Principles for Managers

Mark R. McNeilly

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Chapter Overview

Description

Sun Tzu and the Art of Business (1996) explains how ancient Chinese general Sun Tzu’s classic text The Art of War applies to the hyper-competitive environment of modern business. These blinks explore how business leaders can integrate Sun Tzu’s battle strategies into their own plans for market domination.

Who Should Listen

  • Entrepreneurs hoping to disrupt their industry
  • Strategy consultants wanting a new angle
  • Business students looking for fresh insights

About the Authors

Mark R. McNeilly is an author, academic, and business executive. He’s currently a professor of marketing at the University of North Carolina and has previously worked with IBM and Lenovo.