Listen Now
Loading audio... Please wait for the audio to load before using controls.
0:0016:55
100%
Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Growth hacking is a new marketing discipline inspired by the dazzling successes of Silicon Valley startups worldwide.
Chapter 3: Addressing a problem is the surest way to ensure success.
Chapter 4: Providing a valuable service can make your idea indispensable, reshaping people’s habits and transforming modern daily lives.
Chapter 5: Begin locally and expand later for a surefire path to gaining sufficient initial traction.
Chapter 6: A freemium business model can effectively entice customers to sample your service, though it’s certainly not a strategy without risks.
Chapter 7: Providing free content or tools is likewise an effective method to reach broader audiences.
Chapter 8: Gain improved exposure by sparking virality and going social.
Description
We’ve all heard success stories of start-ups attracting millions of users and earning billions of dollars virtually overnight. Startup Growth Engines (2014) shows us what all these companies have in common: a new approach called “growth hacking”. These blinks reveal how your business can use viral marketing techniques, freemium business models and other growth engines to rapidly achieve business success.
Who Should Listen
- Business students eager to learn more about start-ups
- Aspiring entrepreneurs looking for inspiration
- Business owners hoping to boost growth