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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: To start the Intervention Design Process, you must first identify and validate a potential insight.
Chapter 3: The next stage in the Intervention Design Process is drafting a behavior statement.
Chapter 4: Now it’s time to chart the pressures shaping your target population’s behavior today.
Chapter 5: The pressures that promote and hinder behavior are complex and ever-changing.
Chapter 6: A pressure map provides a comprehensive picture of why your target population behaves as it does in specific contexts.
Chapter 7: Consider how to alter the pressures that are shaping your target population’s behavior today.
Chapter 8: Next, you must carry out an ethical review of the behavior you aim to promote.
Chapter 9: You also must conduct an ethical review of the interventions you’re currently considering.
Chapter 10: Now it’s time to run pilot studies to test your interventions.
Chapter 11: Finally, you need to carry out more formal tests of your interventions, and then decide which to implement overall.
Description
Start at the End (2019) provides a highly practical, step-by-step approach to designing products and services that make an impact on the world. Drawing on behavioral science, the process begins with a simple question: How do we want our potential consumers to act? It then works backward to figure out how to make that vision a reality.
Who Should Listen
- Start-up employees looking for a way to shake up their industry’s playing field
- Leaders of established companies looking for their next big idea
- Entrepreneurs interested in applying behavioral science to their pursuit of business