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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: In a crowded media landscape, only standout content with clear vision will attract audiences and loyalty.
Chapter 3: Connecting with people and earning trust are essential to effective PR in the internet age.
Chapter 4: A white-hat search strategy centered on high-quality content consistently outperforms the commonly used black-hat techniques.
Chapter 5: Begin the four-step process for handling criticism by assessing the complaint’s validity and credibility of its source.
Chapter 6: The four-step process for addressing criticism ends with strategizing responses and identifying solutions to the problems.
Chapter 7: It’s simple to manipulate the media, but it’s pointless: great companies avoid lies — they focus on doing good instead.
Chapter 8: Either fight content thieves or discover a way to turn stolen material to your own advantage.
Chapter 9: Although social media lets you tap customers to build a brand, the approach comes with notable downsides.
Chapter 10: Customer experience and real-time interaction are today’s two dominant marketing themes.
Description
Spin Sucks (2014) cuts through the out-dated marketing clichés and updates business communication for the social media age, where customer service blurs into brand messaging and every misstep is preserved for posterity. It teaches you how to maximize your SEO power and content marketing to reach – and retain – an audience for your product.
Who Should Listen
- Business leaders who are curious about content marketing
- PR professionals
- Entrepreneurs who want to develop a social media and content marketing strategy