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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Use a lean canvas, a one-page layout, to capture your business idea simply and clearly now.
Chapter 3: To discover a winning idea, test again and again. Then follow the build-measure-learn loop.
Chapter 4: Prospective customers will tell you their needs; speak with them carefully before building your product first.
Chapter 5: Before creating your final product, develop a demo version to test both functionality and pricing levels thoroughly.
Chapter 6: Assess the customer experience by mapping early adopters’ paths and pinpointing weaknesses along it carefully.
Chapter 7: Do you have traction, or are sluggish sales still causing you to slip? Troubleshoot to improve.
Description
Running Lean presents you with a fail-safe strategy to bringing your new product successfully into the market. By promoting a methodology of clever testing and planning ahead, the book gives you a step-by-step guide in building a business model that works while saving time, money and effort.
Who Should Listen
- Anyone considering founding a start-up
- Entrepreneurs wanting to release a new product without wasting resources