Rocket Fuel

Rocket Fuel (2015) explores the powerful dynamic between two critical roles in successful businesses: the Visionary and the Integrator. It delves into how these roles complement each other, ensuring that innovation and inspiration receive the proper structure and follow-through to drive business growth. The guide provides actionable insights for identifying the role into which individuals best fit, and how to harness this relationship to propel a company forward. 

• Entrepreneurs seeking effective business partnership strategies
• Business leaders aiming for organizational growth
• Business consultants focusing on leadership development

Gino Wickman is a business consultant and author widely recognized for his expertise in entrepreneurship and business management strategies. He created the Entrepreneurial Operating System (or EOS), a practical method for helping companies achieve increased success. Among Wickman’s other best-selling books is Traction, which provides a comprehensive guide for business leaders looking to implement EOS effectively in their organizations.