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Chapter Overview
Chapter 1: You need less than you think to start your own company – launch as soon as the core of your business is ready.
Chapter 2: Make a stand for something you care about.
Chapter 3: Make your product inimitable so that you can share everything you know.
Chapter 4: Relish the good sides of being small, but don’t forget you are running a business.
Chapter 5: Less is more – start saying no and keep your product lean.
Chapter 6: Don’t emulate big corporations in your marketing and communications – be honest, personal and nimble.
Chapter 7: Create an environment where people manage themselves and communicate with each other honestly.
Chapter 8: Don’t over-plan – stay agile with quick and flexible decisions.
Chapter 9: Productivity doesn’t follow from long hours, but rather from focused work and quick wins.
Chapter 10: Hire people only when absolutely necessary, and forget about resumes – trust your instincts.
Description
Rework (2010) throws out the traditional notions of what it takes to run a business and offers a collection of unorthodox advice, ranging from productivity to communication and product development.
These lessons are based on the authors’ own experiences in building, running and growing their company to a point where it generates millions of dollars in profits annually.
Who Should Listen
- Anyone who has ever considered starting their own company
- Anyone interested in what work should be like in the 21st century
- Anyone trying to create an environment of productivity