Pioneers

Pioneers (2025) explores how immigrant entrepreneurs build enduring, purpose-driven businesses by turning cultural displacement into a source of strategic advantage. It distills this approach into eight guiding principles that emphasize resilience, integrity, and community impact. Drawing on personal stories and case studies, it offers a roadmap for creating value that lasts across generations.

• Immigrants and first-generation professionals navigating identity and ambition
• Non-immigrant entrepreneurs looking for unconventional wisdom 
• Anyone seeking sustainable growth for their venture or side hustle

Dr. Neri Karra Sillman is an entrepreneur, academic, and author. As the founder of a multimillion-dollar sustainable luxury leather goods brand, she has combined her business acumen with a commitment to ethical practices. Currently, she serves as Adjunct Professor and Entrepreneurship Expert at the University of Oxford’s Saïd Business School, mentoring future business leaders.