No-Excuses Innovation

No-Excuses Innovation (2022) offers a transformative approach for small- and medium-sized enterprises looking to thrive in today’s competitive landscape. It uncovers the secrets of design thinking and emotional design to deepen customer connections and drive innovation. It also emphasizes the importance of continuous renewal, strategic innovation management, and understanding customer needs to navigate challenges and steer your business towards sustained success and industry leadership.

• Owners of small- or medium-sized enterprises
• Product designers
• Innovation strategists

Bruce Vojak is the Managing Director and Founder of Breakthrough Innovation Advisors, LLC, and was previously Associate Dean and Adjunct Professor in the Grainger College of Engineering at the University of Illinois at Urbana-Champaign. He is also known for co-authoring Serial Innovators, as well as his roles on the boards of various organizations, including Midtronics Inc., JVA Partners, and Micron Industries Corporation.

Walter Herbst is a partner and cofounder of Herbst Product, a multi-disciplinary consultancy specializing in product design. Founder of Northwestern University’s Master of Product Design and Development Management Program, he is also a Distinguished Clinical Professor Emeritus at the Segal Design Institute.