If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that the groundbreaking technology behind Google Earth almost disappeared into obscurity before a high-stakes deal changed the tech world forever?
- Have you ever wondered how a small team of Silicon Valley outsiders managed to organize the entire physical world into a digital map we carry in our pockets?
- Are you curious about the visionary risks and leadership secrets that turned a struggling startup into the indispensable global phenomenon we now know as Google Maps?
Listen to Never Lost Again — Free Audiobook
Loading player...
Key Takeaways from Never Lost Again
- Discover how the ubiquitous Google Maps and Google Earth technologies originated from a small 1990s start-up called Keyhole.
- Learn how Keyhole survived the devastating dot-com crash by pivoting its target audience from individual consumers to diverse clients like real estate developers and government agencies.
- Find out how early digital mapping technology proved its real-world value by helping investigators map GPS data to solve the high-profile Scott Peterson murder case.
- Understand why the 2003 Iraq War became a massive catalyst for digital mapping after a strategic CNN broadcast deal skyrocketed public demand for EarthViewer.
- Discover how the pursuit of high-resolution satellite imagery led to crucial partnerships with aerial photographers and secured a lucrative CIA-backed venture capital contract.
Never Lost Again — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: At the start of the Google Maps journey stands a small start-up named Keyhole.
Chapter 3: Keyhole weathered the dot-com crash by reaching out to a broad range of customers.
Chapter 4: The American invasion of Iraq dramatically reshaped Keyhole’s destiny.
Chapter 5: In 2004, Google boosted its search power by purchasing Keyhole.
Chapter 6: Working with skilled Google staff, the Keyhole crew built Google Maps.
Chapter 7: Google Maps ignited both an informational and commercial upheaval.
Chapter 8: Google’s map systems have served as an extraordinarily positive force.
Never Lost Again Summary & Overview
Never Lost Again (2018) details the story of Google Maps and Google Earth – from their origins with Keyhole, a little-known Silicon Valley start-up, to their roll-out under Google in 2005. In addition to following the different characters who made the applications happen, Never Lost Again explores how the world has changed forever since the Google mapping revolution began.
Who Should Listen to Never Lost Again?
- Anyone interested in Silicon Valley
- Coders, software developers, and tech enthusiasts
- Company leaders looking for an inspiring vision
Books Similar to Never Lost Again
Readers who enjoyed this also liked these titles.
Valley of Genius
★ 4.2 / 5 • 62 ratingsThe Uncensored History of Silicon Valley (As Told by the Hackers, Founders, and Freaks Who Made It Boom)
Trillion Dollar Coach
★ 4.1 / 5 • 275 ratingsThe Leadership Playbook of Silicon Valley's Bill Campbell
How Google Works
★ 4.4 / 5 • 121 ratingsAn insider's guide to one of the biggest companies in the world
Life After Google
★ 3.9 / 5 • 363 ratingsThe Fall of Big Data and the Rise of the Blockchain Economy