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Chapter Overview
Chapter 1: Partnership marketing puts outcomes ahead of processes.
Chapter 2: Smaller brands hold a clear edge over giants like Amazon; you just need to unlock it.
Chapter 3: Partnership marketing can reduce your company’s upfront costs.
Chapter 4: Outcome-driven influencer marketing works well for smaller brands.
Chapter 5: Partnership marketing works, but you still must convince your company’s senior leadership.
Description
Moving to Outcomes (2021) explores the evolution of partnership marketing from its traditional roots to its current automated and scalable form, a transformation driven by technological advancements and shifts in supply and demand. Packed with insights into leveraging this model to its fullest, it enables companies to navigate and thrive in the digital marketplace.
Who Should Listen
- Forward-thinking marketers seeking innovative strategies
- Business leaders aiming for growth through diversification
- Investors interested in marketing trends and future potentials