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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Remain relevant to your customers by understanding what they truly want.
Chapter 3: Create successful products by stepping into your customers’ shoes — or at least observing them take a few steps closely.
Chapter 4: Customers purchase more than commodities; they’re buying an entire value-system today.
Chapter 5: Innovation requires solving life’s unseen problems.
Chapter 6: Grasp your customer’s perspective and craft a story that resonates with them.
Description
Meaningful (2015) is a guide to making customers central to your business. These blinks, by teaching you how to produce a product that truly matters to and empowers your customers, will perfectly align your brand with the demands of the twenty-first century.
Who Should Listen
- Entrepreneurs looking to boost business
- Innovators
- Marketing managers who want a broader perspective