Marketing Strategy audiobook cover - Overcome Common Pitfalls and Create Effective Marketing

Marketing Strategy

Overcome Common Pitfalls and Create Effective Marketing

Jenna Tiffany

★ 4.1 / 5(151 ratings)
Start Listening
Categories:
Marketing & SalesEntrepreneurship

Listen Now

Loading audio... Please wait for the audio to load before using controls.
0:0021:03
100%

Chapter Overview

Description

Marketing Strategy (2021) is a comprehensive guide that decodes the intricacies of crafting and implementing effective marketing strategies. It introduces the reader to a practical framework known as STRATEGY, exploring each component through real-world examples and actionable insights. From setting smart objectives and understanding target audiences, to measuring performance and conducting post-mortem analyses, it provides a roadmap to marketing success. 

Who Should Listen

  • Marketing professionals and students
  • Entrepreneurs and owners of small businesses or nonprofits
  • Career switchers considering marketing

About the Authors

Jenna Tiffany is an acclaimed marketer and the founder and strategy director at Let’sTalk Strategy. With a decade of experience in both B2B and B2C sectors, she provides strategic digital marketing consultancy, while also contributing to the marketing field as a keynote speaker, marketing tutor, and member of the prestigious DMA UK Email Marketing Council.