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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Marketing noise is ubiquitous, yet you can rise above it and reach your customers.
Chapter 3: Lay a solid foundation by choosing the right marketing strategy.
Chapter 4: From start to the finish of your design process, remain in contact with your customers throughout.
Chapter 5: Invite customer input and get to know them.
Chapter 6: Develop and safeguard your brand.
Chapter 7: Create the right tools and tactics to reach your customers.
Chapter 8: Make your sales and marketing teams collaborate effectively together.
Chapter 9: Learn to leverage customer and market data to gain a meaningful competitive advantage.
Chapter 10: Your employees matter as much to your organization as your customers.
Description
Marketing Above The Noise (2015) guides you through today’s marketing world, helping you separate useful advice from useless noise. Advising against jumping on the bandwagon and following all those hot new marketing trends, these blinks demonstrate that tried and true approaches to marketing are the best way to win over – and hold onto – customers.
Who Should Listen
- Marketers and advertisers
- Anyone tired of the latest technology trends in marketing
- Leaders looking for dependable marketing approaches