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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Marketing 5.0 merges the data-gathering power of new technologies with the interpretive skills of humans
Chapter 3: To bridge the digital divide, companies must deeply understand the differences among generations today
Chapter 4: Companies cannot wait for customers to adopt digital alternatives — they must actively accelerate that shift
Chapter 5: Companies leveraging human-like technology excel at delivering contextual marketing
Chapter 6: Real-time, decentralized marketing keeps organizations agile
Description
Marketing 5.0 (2021) introduces the concept of a new era in marketing focused on leveraging technology to improve human lives. It provides strategies and examples demonstrating how the synthesis of advanced data-driven capabilities with human creativity, ethics, and empathy will allow companies to deliver tailored customer experiences amidst a complex, rapidly evolving marketplace.
Who Should Listen
- Marketing professionals
- Brand managers
- Business leaders