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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Early Yahoo proved promising and easily secured the necessary financial backing overall.
Chapter 3: Yahoo turned to online ads and became a billion-dollar company within four years.
Chapter 4: Data insights and innovative projects let Yahoo rapidly build hundreds of new products worldwide.
Chapter 5: Yahoo’s earliest misstep was selling its name away.
Chapter 6: Yahoo built a conventional ad business and recovered.
Chapter 7: Passing on Google when it had the chance could be Yahoo’s greatest mistake ever made indeed.
Chapter 8: Competition from specialized startups and poor organization severely took their toll on Yahoo.
Chapter 9: Marissa Mayer rapidly built traction and experience within the tech world.
Chapter 10: Mayer gave Yahoo fresh direction: the mobile internet.
Chapter 11: Behind the appearance of success lay a mismanaged media division and ever-shrinking revenue streams.
Chapter 12: Mayer’s efforts were insufficient to save Yahoo, and the fight continues.
Description
Marissa Mayer and the Fight to Save Yahoo! (2015) takes us on a journey through the ups and downs of this one-time leader of the early internet. These blinks explain how Yahoo has changed, and often struggled, as it progressed from its early start-up days to a multi-billion dollar corporation. The blinks also put a spotlight on Yahoo’s latest CEO, Marissa Mayer, and her extensive efforts to keep the company moving forward.
Who Should Listen
- Readers who want a peek behind the scenes of Yahoo
- Ambitious tech geeks curious about the dynamics of tech start-ups
- Avid readers of corporate biographies (the adventure tales of today)