Listen Now
Loading audio... Please wait for the audio to load before using controls.
0:0016:03
100%
Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Online marketing campaigns can backfire and generate a great deal of negative publicity for companies.
Chapter 3: Social media is a powerful way to attract customers, but it also invites attacks from competitors and rivals.
Chapter 4: The internet gives individuals and small businesses the chance to become highly influential today.
Chapter 5: When confronting an apparent crisis, ensure you fully know the facts before you respond publicly.
Chapter 6: Employees can be as troublesome as customers, yet they also must be handled with sensitivity and care in difficult situations.
Chapter 7: When working with journalists or the press, remain careful and diplomatic.
Chapter 8: When confronting a crisis, swift response and a sincere apology are crucial to defusing the situation effectively.
Description
Managing Online Reputation (2015) offers insight into how companies and CEOs who don’t know how to manage social media and the internet can damage their reputations. Find out how one small incident with an unhappy customer can spiral into a tornado of negative posts and angry tweets. More importantly, find out how you can prevent this from happening to you.
Who Should Listen
- Anyone using social media to market their company
- Marketing professionals
- Students of public relations