If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that a single post from one unhappy customer can trigger a digital "tornado" capable of destroying years of brand building in just hours?
- Have you ever wondered why even the most successful CEOs often make critical mistakes that turn minor social media blunders into full-blown reputation crises?
- What's the secret to building a proactive digital shield that protects your brand from viral negativity before it even starts?
Listen to Managing Online Reputation — Free Audiobook
Key Takeaways from Managing Online Reputation
- Discover why online promotional campaigns carry inherent risks and how inviting public engagement can quickly spiral out of your control.
- Learn how unmanaged social media complaints can resurface past controversies and attract uncontrollable negative attention from mainstream press outlets.
- Understand how the low cost and wide reach of digital platforms expose your business to highly coordinated, anonymous smear campaigns from competitors.
- Recognize the unprecedented power the internet gives individuals and activist groups to launch viral campaigns that force massive corporate policy changes.
- Master the delicate balance of online crisis management by learning why you must react to emerging issues quickly, but never before gathering all the facts.
Managing Online Reputation — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Online marketing campaigns can backfire and generate a great deal of negative publicity for companies.
Chapter 3: Social media is a powerful way to attract customers, but it also invites attacks from competitors and rivals.
Chapter 4: The internet gives individuals and small businesses the chance to become highly influential today.
Chapter 5: When confronting an apparent crisis, ensure you fully know the facts before you respond publicly.
Chapter 6: Employees can be as troublesome as customers, yet they also must be handled with sensitivity and care in difficult situations.
Chapter 7: When working with journalists or the press, remain careful and diplomatic.
Chapter 8: When confronting a crisis, swift response and a sincere apology are crucial to defusing the situation effectively.
Managing Online Reputation Summary & Overview
Managing Online Reputation (2015) offers insight into how companies and CEOs who don’t know how to manage social media and the internet can damage their reputations. Find out how one small incident with an unhappy customer can spiral into a tornado of negative posts and angry tweets. More importantly, find out how you can prevent this from happening to you.
Who Should Listen to Managing Online Reputation?
- Anyone using social media to market their company
- Marketing professionals
- Students of public relations
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