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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Jim Balsillie and Mike Lazaridis met and connected while in Canada together.
Chapter 3: Balsillie and Lazaridis decided to work in the field of wireless communication, building their own device successfully together.
Chapter 4: A partnership with BellSouth helped cement the BlackBerry brand.
Chapter 5: The BlackBerry’s success began by winning over particular corporate executives.
Chapter 6: By delaying and misleading RIM’s rivals, Balsillie secured a strong market position for RIM.
Chapter 7: The iPhone forced RIM to rapidly develop a competing product, but it failed in practice.
Chapter 8: The iPad, technical troubles, and another flop ended RIM’s strong market position completely.
Chapter 9: Personal conflicts between Balsillie and Lazaridis accelerated RIM’s decline.
Description
Losing the Signal (2015) tells the story of Research in Motion, the company that created the BlackBerry. Beginning with RIM’s time as a minor contender in wireless communication in the mid-1990s, it takes us through its triumph as the most influential player in the wireless communication devices market in the mid-2000s, and reveals why RIM sank as rapidly as it rose.
Who Should Listen
- Entrepreneurs
- Business leaders
- Anyone interested in technology