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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Outdated R&D and top-down methods stifle innovation at many Western companies today.
Chapter 3: Jugaad thinking turns constraints into opportunities.
Chapter 4: Jugaad innovators not only think outside the box—they create whole new boxes for others.
Chapter 5: Jugaad innovators don’t only target mainstream demographics—they fully embrace the margins as well.
Chapter 6: Jugaad methods must complement current Western practices.
Description
Jugaad Innovation (2012) provides some much-needed guidance for business leaders who want to drive innovation in today’s increasingly unpredictable global marketplace. These blinks look to innovators in India, China and throughout Africa for fresh, bottom-up approaches, frugal techniques and flexible management strategies to give the reader a strong understanding of jugaad principles.
Who Should Listen
- CEOs seeking to improve innovation in their companies
- Start-up founders interested in alternative management approaches