Infectious Generosity audiobook cover - The Ultimate Idea Worth Spreading

Infectious Generosity

The Ultimate Idea Worth Spreading

Chris Anderson

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Infectious Generosity Summary & Overview

Infectious Generosity (2024) spotlights how acts of giving can spark a ripple effect in cultivating positive societal change. It makes the case that strategic corporate philanthropy focused on accountability can uplift talent, earn customer loyalty, and drive policies advancing health and equity for all. 

Who Should Listen to Infectious Generosity?

  • Business owners and executives looking to enhance employee culture and retention
  • Corporate social responsibility leaders seeking strategies to align profit with purpose
  • Thought leaders and consultants focused on scalable models for doing good

About the Author: Chris Anderson

Chris Anderson became the curator of the TED Conference in 2001 and has developed it into a global platform for identifying and disseminating ideas worth spreading. His TED mantra – "Ideas worth spreading" –  continues to blossom internationally, with over one billion TED Talks viewed per year.

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