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Chapter Overview
Chapter 1: Step 1: Seeking out potential buyers
Chapter 2: Step 2: Creating a strong first impression in-store
Chapter 3: Step 3: Qualify your prospects
Chapter 4: Step 4: Present your product effectively
Chapter 5: Step 5: Handling rejections and objections
Chapter 6: Step 6: Closing the deal
Chapter 7: Step 7: Managing referrals
Description
How to Master the Art of Selling (1979) provides a comprehensive guide to effective selling techniques and strategies. It emphasizes the importance of mastering the basics of selling to achieve success in the profession.
Who Should Listen
Aspiring salespeople seeking to learn proven sales techniques
Experienced sales professionals wanting to refine their skills
Individuals interested in personal and professional growth in sales
About the Authors
Tom Hopkins is a renowned sales trainer and founder of Tom Hopkins International, an organization dedicated to sales training. He is best known for his expertise in teaching practical sales techniques and has trained millions of salespeople globally. He has authored self-help books such as Selling for Dummies and The Official Guide to Success.