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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: To drive real innovation, assemble diverse teams and encourage open debate among them.
Chapter 3: Drive innovation by understanding the interests of both consumers and the business.
Chapter 4: To build successful innovations, never forget the how behind all that big wow.
Chapter 5: What large companies view as radical innovations are often just obvious ideas for startups.
Chapter 6: Established companies should innovate by asking the right questions, not by grasping at quick fixes.
Description
How to Kill a Unicorn (2014) is about how to approach innovative projects in a way that will make the outcome truly great – a sort of road map for innovation, filled with practical examples encountered by the consulting company Fahrenheit 212.
Who Should Listen
- Big and mid-sized companies that want to boost innovation
- Entrepreneurs curious about innovative projects