If You're Curious About These Questions...
You should listen to this audiobook
- What's the secret behind the explosive growth of companies like Facebook and Airbnb, and how can you replicate it for your own business?
- Have you ever wondered why some products create an instant 'aha moment' that turns casual users into lifelong fans while others are quickly forgotten?
- What if you could replace expensive, hit-or-miss marketing campaigns with a repeatable, data-driven engine that sparks continuous growth?
Listen to Hacking Growth — Free Audiobook
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Key Takeaways from Hacking Growth
- Discover how to build a cross-functional growth team that unites departments like marketing and engineering to uncover hidden revenue opportunities.
- Learn how to determine if your product is a true 'must-have' by using a simple survey to see if at least 40 percent of your customers would be very disappointed without it.
- Understand how to utilize inexpensive A/B testing to experiment with different marketing messages and product variations to quickly boost customer acquisition.
- Find out how to identify the unique core data metrics that reveal a positive customer experience, preventing your business from drowning in irrelevant data.
- Identify your company's 'North Star' metric—the single most important measurement of your product's core value—to keep your entire team focused on sustainable growth.
Hacking Growth — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Growth teams thrive on cross-department collaboration and strong leadership for results.
Chapter 3: To build a must-have product, you must really know your customers well.
Chapter 4: Pinpoint crucial data metrics to monitor growth-hacking progress.
Chapter 5: Quickly develop fresh ideas during the first two stages of the growth-hacking cycle: analyze and ideate.
Chapter 6: Quickly validate new ideas in the final two stages of the growth-hacking cycle: prioritize and test.
Chapter 7: Draw customers with a message that resonates and effectively narrow down your marketing channels.
Chapter 8: Make it simple for fans to become customers.
Chapter 9: Keep customers loyal and engaged by fostering customer habits.
Chapter 10: Know your customers, and you’ll earn more from them.
Hacking Growth Summary & Overview
Hacking Growth (2017) provides online business owners with a game plan for taking their company to the next level. Sean Ellis and Morgan Brown give readers a step-by-step guide through a dynamic and endlessly repeatable process that will spark growth and transform any sluggish business into a vibrant, growing enterprise teeming with loyal customers.
Who Should Listen to Hacking Growth?
- Entrepreneurs and CEOs
- Business students
- Anyone hoping to grow a business
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