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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Growth teams thrive on cross-department collaboration and strong leadership for results.
Chapter 3: To build a must-have product, you must really know your customers well.
Chapter 4: Pinpoint crucial data metrics to monitor growth-hacking progress.
Chapter 5: Quickly develop fresh ideas during the first two stages of the growth-hacking cycle: analyze and ideate.
Chapter 6: Quickly validate new ideas in the final two stages of the growth-hacking cycle: prioritize and test.
Chapter 7: Draw customers with a message that resonates and effectively narrow down your marketing channels.
Chapter 8: Make it simple for fans to become customers.
Chapter 9: Keep customers loyal and engaged by fostering customer habits.
Chapter 10: Know your customers, and you’ll earn more from them.
Description
Hacking Growth (2017) provides online business owners with a game plan for taking their company to the next level. Sean Ellis and Morgan Brown give readers a step-by-step guide through a dynamic and endlessly repeatable process that will spark growth and transform any sluggish business into a vibrant, growing enterprise teeming with loyal customers.
Who Should Listen
- Entrepreneurs and CEOs
- Business students
- Anyone hoping to grow a business