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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Today’s marketing pros are multi-skilled and recognize just how vital smartphones have become.
Chapter 3: The ad business used to be lucrative, but shrinking budgets now leave many executives anxious.
Chapter 4: Big data has weakened traditional creative agencies while elevating the prospects and overall power of media agencies.
Chapter 5: Big data appears in many different forms, yet the most valuable kinds remain notoriously difficult for marketers to obtain.
Chapter 6: Internet giants, through relentless data collection, are endangering our fundamental right to privacy.
Chapter 7: Donald Trump’s win was aided by his grasp of today’s new advertising reality.
Description
Frenemies (2018) explores the forces that are currently disrupting the traditional advertising and marketing industries. It looks at how the internet age has forced the advertising industry to change and adapt, specifically how technology, science and customization have revolutionized the role of the traditional advertising agency.
Who Should Listen
- Advertising and marketing professionals seeking outside perspective on their industry
- Corporate marketing executives trying to connect with their audience
- Curious readers interested in the disruptive effect of technology on traditional industries