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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Costly ad campaigns and major innovations no longer guarantee lasting business success today.
Chapter 3: With smaller-scale innovations, you’re likelier to profit in today’s highly competitive global economy.
Chapter 4: For a soft innovation to succeed, it must make your product or service truly remarkable and deeply desirable today.
Chapter 5: Use edgecraft to pinpoint a soft innovation that can grant you and your customers a valuable, free prize to enjoy.
Chapter 6: When generating edge ideas, think beyond the box by exploring successes from outside your industry and markets.
Chapter 7: The range of edges you can explore is limited solely by your imagination alone.
Chapter 8: Your organization itself will often be the primary obstacle standing in your idea’s way today.
Chapter 9: You must persuade your colleagues that your idea is feasible and workable.
Chapter 10: You must also persuade colleagues that your idea is truly worth pursuing now.
Chapter 11: Before pitching your idea, ensure you’ve built your reputation as a capable leader at work.
Description
Free Prize Inside (2004) provides practical answers to one of the most pressing questions facing marketers, entrepreneurs, and business owners today: In a world where people no longer pay attention to traditional advertising, how can you stand out from the crowd and reach your audience? Seth Godin shows that by tapping into the power of small-scale innovations, you can make your product, service, or company so remarkable, it will generate enough buzz to break through the noise of modern life.
Who Should Listen
- Entrepreneurs seeking their next big idea
- Marketers searching for alternatives to traditional advertising
- Business owners wanting to give their product or service an edge