Poke the Box audiobook cover - When Was the Last Time You Did Something for the First Time?

Poke the Box

When Was the Last Time You Did Something for the First Time?

Seth Godin

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Key Takeaways from Poke the Box

Learning Tools

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Mind Map

Poke the Box
Instigation Capital
Initiative Over Resources
The Cost of Inaction
Poking the Box
Taking Action
Passion and Patience
Redefining Failure
Embracing the Process
Creative Resilience
Consistent Innovation
Perseverance
Culture of Innovation
Avoiding Overstarting
The Overstarter Trap
Commitment & Preparation

Quiz — Test Your Understanding

Question 1 of 5
According to the text, what is the most important success factor for businesses in today's economy?

Poke the Box — Full Chapter Overview

Poke the Box Summary & Overview

Poke the Box (2015) dives deep into today’s connected economy, where initiative and innovation are more important than financial capital or prestige. If you want to embrace innovation and be the first to stick your neck out with a new idea, you must overcome your fear of failure and keep bouncing back when you get knocked down. This is a handbook for those who need a push to take their ideas off the drawing board and into the real world.

Who Should Listen to Poke the Box?

  • Creative types and marketing executives
  • Entrepreneurs and advertisers
  • Anyone with a great idea or dream project that they wish to pursue

About the Author: Seth Godin

Seth Godin is the former vice president of direct marketing at Yahoo! and the current CEO and founder of Squidoo.com. He is also the author of the world’s most popular marketing blog, as well as over a dozen internationally bestselling books, many of which have shifted the way people think about marketing. These books include Unleashing the Ideavirus, Tribes and Linchpin.

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