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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: For most companies, growth is the main objective.
Chapter 3: A big, constantly expanding company doesn’t ensure success.
Chapter 4: Growth-driven management strategies often make companies lose their focus.
Chapter 5: Global expansion lets companies grow their business worldwide, yet it may often ultimately lead a company to lose its focus.
Chapter 6: Specializing is a powerful way to refocus your company and boost performance.
Chapter 7: Specialized companies perform best because customers perceive them as providers of superior quality.
Chapter 8: Emerging technologies reshape markets, so you must be ready to adjust your company’s focus accordingly swiftly.
Chapter 9: A single firm needs a single focus, whereas a conglomerate needs a multi-step focus.
Description
Focus (1996) describes how corporations in America lose profits by focusing on growth. It explains what the leading management strategies of corporations are and why they are wrong. Additionally, it elaborates on what strategies corporations should adopt instead, and how they can focus their company for greater success.
Who Should Listen
- Anyone managing a company that they want to perform better
- Anyone interested in why certain companies succeed and others fail