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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Enchantment goes far beyond manipulation; it’s about prompting actions via emotions.
Chapter 3: Likability and trust form the foundations of enchantment.
Chapter 4: To enchant people, your product or service itself must be genuinely, truly enchanting.
Chapter 5: Launching a product comes down to two essentials: story and testing.
Chapter 6: People naturally dislike change, so you must appeal to their psychology to truly win them all over.
Chapter 7: Encourage your customers to internalize your brand by building a space that fosters true loyalty.
Chapter 8: Use push technology to reach out and deliver brief yet valuable information.
Chapter 9: Use pull technology to give potential customers the essential information about your cause.
Chapter 10: Money is important, but to enchant your employees, you will need intrinsic motivation and celebrations at work.
Chapter 11: Protect yourself from dubious enchanters by taking time to ask the right questions.
Description
Guy Kawasaki’s Enchantment teaches you how to change the hearts, minds and actions of the people around you, turning them into spirited advocates of your cause. It also provides key steps on the path to building a lasting fascination with your product and company, as well as useful advice on how to resist the enchantment of others.
Who Should Listen
- People who want to motivate others to join in their life’s mission
- Anybody who manages or works with others
- Anyone who wants to regain control of their purchasing habits