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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: BankAmericard arrives by mail
Chapter 3: Meet Dee Ward Hock and his creation, Visa
Chapter 4: Building one BASE, then two
Chapter 5: Going global and saying goodbye
Description
Electronic Value Exchange (2011) follows the story of Dee Ward Hock, a junior college graduate from a low-income family who created one of the most important financial organizations the world has ever seen: Visa. With historical context about America’s banking system and early credit cards, it reveals how BankAmericard went from near disaster to global success – and became the trusted Visa card we all know today.
Who Should Listen
- Anyone interested in the global financial system
- Students of organizational practices and joint ventures
- History buffs curious about the connection between technology and money