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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Market leaders are formidable opponents, yet rising brands can nevertheless pose a significant competitive challenge to them.
Chapter 3: Challenger brands must face ever more skeptical, distracted, and stressed consumers today.
Chapter 4: Lines separating various products are fading, which intensifies market competition.
Chapter 5: Limited experience shared by many challengers enables them to pose the most essential early questions.
Chapter 6: Robust values and emotional bonds with customers are crucial for challengers today.
Chapter 7: Habits often guide consumption, yet powerful symbols can still change that.
Description
Eating the Big Fish (2009) gives a strategic overview of how second- and third-tier brands can challenge industry leaders and climb to the upper echelons of the business world. These blinks are full of concrete advice to help emerging brands make a name for themselves in competitive markets.
Who Should Listen
- Business owners who want to excel in their industry
- Marketing professionals
- MBA students