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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Brands must grasp the disruptive forces reshaping the world today.
Chapter 3: A strong, clear brand strategy offers a blueprint for managerial decision-making.
Chapter 4: Companies must carefully define a brand idea, and then commit to truly living it every day.
Chapter 5: Engaging both current and future people in your brand strategy will pay off.
Chapter 6: Providing a consistent and authentic brand experience is vital to a company’s success.
Chapter 7: Exceptional customer service is essential to branding.
Description
Disruptive Branding (2019) explores the importance and nature of branding in our disruptive, technology-driven world. Drawing on best-in-class examples and practical how-to-guides, it’s a clear blueprint for anyone who wants to utilize a strong brand to drive business results.
Who Should Listen
- Business leaders who want to build an enduring and authentic brand
- Marketers looking for practical brand strategy tips