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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Companies of one reject growth for growth’s sake and instead embrace limits, valuing a holistic approach to work, profits, and life.
Chapter 3: Companies of one differ from traditional small businesses and from standard freelance self-employment models.
Chapter 4: Don’t quit your job—build your company of one from a modest side gig first.
Chapter 5: Make your work become your passion, not the other way around entirely.
Chapter 6: Target a precise audience and define your niche.
Chapter 7: Harness the strength of simplicity and personality.
Chapter 8: Learn from your target audience and build relationships with them.
Chapter 9: Avoid big upfront investments, and aim to profit as quickly and cheaply as possible early on.
Chapter 10: Let your business steadily grow via a snowball effect, adding investments only as it grows naturally.
Chapter 11: Concentrate on customer service and retention.
Description
Company of One (2019) presents an alternative philosophy of business success – one that turns conventional wisdom on its head by prizing less over more, small over large and niche over mass. In the course of laying out this philosophy, it also provides practical strategies for developing your own small-scale business enterprise – one that can provide you with enough free time, independence and income to live the life you want to live.
Who Should Listen
- Workers seeking to escape the daily grind
- Freelancers seeking to pivot into entrepreneurship
- Businesspeople seeking to live a simpler life