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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Retail prospects abound in China, yet differ greatly from those in the West.
Chapter 3: China has overtaken the United States as the largest and most vital e-commerce market worldwide today.
Chapter 4: The foreign companies that thrive in the Chinese market do so through careful planning and strategy.
Chapter 5: China’s varied markets demand tailored approaches to advertising.
Chapter 6: Chinese luxury buyers fall into various categories, each with its own needs.
Chapter 7: Chinese tourists present a growing, lucrative opportunity for travel and real-estate companies today.
Description
China’s Super Consumers (2014) is the definitive handbook for foreign companies who want to sell their products on the Chinese market. These blinks walk you through the opportunities and challenges in this vast and varied country and share valuable information about how to succeed in its unique business context.
Who Should Listen
- People keen to understand the world’s largest emerging market
- Entrepreneurs who want to do business in China
- Anyone interested in Chinese culture