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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Mirror neurons sway our purchases beyond our conscious control.
Chapter 3: Somatic markers shape the way we perceive products.
Chapter 4: Marketers are increasingly using fear to sell their products, and it works.
Chapter 5: Subliminal messaging is often used in marketing, and it drives us to buy more.
Chapter 6: Counterintuitively, health warnings and disclaimers actually boost sales.
Chapter 7: Strong brands employ many of the same tactics as major religions to ensure loyalty.
Chapter 8: Do sexual references in advertising work? Not the way most of us think.
Chapter 9: Neuromarketing has the power to fundamentally reshape the way we conduct market research.
Description
Day in and day out we’re bombarded by thousands of brand images, logos and commercials enticing us to buy their products. However, only some ads actually motivate us to whip out our wallets. Why? Using cutting-edge neuromarketing methods, Buyology answers that question and explores the hidden motivations behind our purchasing decisions.
Who Should Listen
- Anyone exposed to advertising
- Anyone who wants to learn more about the brain
- Marketing strategists and consumer advocates