If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that the "born entrepreneur" is actually a myth, and there's a specific set of learnable principles that can turn any determined person into a business success?
- Have you ever wondered why some promising startups skyrocket while others stall, and what the key differentiator is during those critical early planning stages?
- What if you could master the exact blueprint for not just running a business, but building a high-performance organization that's perfectly primed for a lucrative exit?
Listen to Built, Not Born — Free Audiobook
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Key Takeaways from Built, Not Born
- Realize that traditional job security is a myth, and learn to base your entrepreneurial leap on fundamentals like lifestyle freedom and long-term income goals.
- Discover how to map out your business viability on a single page by calculating gross margins, overhead costs, and realistic daily sales targets.
- Learn the crucial steps for buying an existing business, including uncovering the owner's true reason for selling and evaluating the future impact of technology.
- Find out why you should initially fund your own startup rather than using other people's money to minimize pressure while you navigate early entrepreneurial mistakes.
- Master the basics of business mathematics and financial statements so you can make confident, informed decisions before outsourcing the work to an accountant.
Built, Not Born — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Deciding whether entrepreneurship suits you today
Chapter 3: Staying in control of your business
Chapter 4: Financing your business
Chapter 5: Cash flow and profits
Chapter 6: Recruit for attitude and train for skill
Chapter 7: A fair deal for everyone
Chapter 8: Build an outstanding reputation
Chapter 9: Planning your departure
Built, Not Born Summary & Overview
Built, Not Born (2022) is an instruction manual that explores how to transform any promising business idea into a thriving enterprise. Detailing the key steps for success from early planning stages through exits and everything in between, it dismantles the myths of exclusivity surrounding entrepreneurship to prove that concrete and learnable principles can lead any determined person toward sustained success.
Who Should Listen to Built, Not Born?
- Entrepreneurs trying to start, buy, and grow businesses
- Managers intent on building profitable and performant departments within organizations
- Any successful entrepreneur looking for a good exit strategy
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