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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Leverage both brain hemispheres to build a more robust business.
Chapter 3: Let your passion direct how you draw in customers.
Chapter 4: Connect directly with your customers and tailor your communication precisely to them.
Chapter 5: Shift from selling to serving by designing your product as a sincere and meaningful gift.
Chapter 6: Use creative thinking to diversify your revenue streams.
Chapter 7: Concentrate on the work you love, and get help managing all the rest.
Chapter 8: Planning needn’t be dull! Think long-term to spot patterns and be ready for the unexpected ahead too.
Chapter 9: Maintain your success by prioritizing daily self-care.
Description
Building Your Business the Right-Brain Way (2014) offers a practical translation of the basics of entrepreneurship into a language creatives can easily understand, through focusing on the strengths of the right hemisphere of the brain, such as as creativity, emotion and visualization.
Who Should Listen
- Anyone who wants to make a living from creative work
- Creatives looking to gain more knowledge about the world of business
- Entrepreneurs exploring alternative business models