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Chapter Overview
Chapter 1: Your customer is the protagonist
Chapter 2: Three challenges heroes face
Chapter 3: Become the guide
Chapter 4: Clearing the way
Chapter 5: The stakes are serious
Chapter 6: Call for action
Description
Building a StoryBrand 2.0 (2025) reveals a proven seven-part framework for cutting through marketing noise by turning your business message into a compelling story. The book shows how to position your customer as the hero, your business as the trusted guide, and create clear paths to success that drive meaningful action.
Who Should Listen
- Business owners and entrepreneurs looking to make their marketing more effective
- Marketing professionals seeking fresh approaches to connect with customers
- Anyone with a business struggling to stand out in crowded markets