Listen Now
Loading audio... Please wait for the audio to load before using controls.
0:0017:05
100%
Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: You can't lead a market until you first own a problem
Chapter 3: Movements won't spread on their own—you need to actively ignite them yourself
Chapter 4: Delivering real results is what divides leaders from talkers
Chapter 5: Staying ahead requires adapting fast, growing smart, and never coasting
Chapter 6: Every bold strategy needs a simple, clear plan everyone can follow
Description
Be the Go-To (2020) introduces the Apollo Method, a four-phase strategic framework for achieving market dominance. It guides businesses in carving out a unique position, igniting demand, delivering exceptional value, and scaling with clarity and control. The method offers a practical path to becoming the first name that customers think of in a crowded marketplace.
Who Should Listen
- Entrepreneurs building standout market positions
- Executives facing price-driven competition
- Marketers driving premium brand growth