Attention Factory

Attention Factory (2020) chronicles the meteoric rise of ByteDance, a company that has left an indelible mark on our perceptions of Chinese technology. A deft interweaving of storytelling, analysis, and captivating anecdotes, it offers an unparalleled glimpse into the company’s growth and how it has shaped the American and Chinese internet landscapes.

• Tech enthusiasts interested in the inner workings of Chinese internet companies
• Business professionals looking to understand the strategies behind TikTok’s rapid growth
• Anyone curious about the TikTok phenomenon and its influence

Matthew Brennan is an expert on Chinese mobile internet technology and innovation. He’s the managing director of China Channel, a Shanghai-based consultancy, and a well-known conference speaker who has delivered presentations for major companies worldwide.