Areté

Areté (2023) explores the ancient Greek concept of the excellence of character, and how it can be applied to modern life in order to find fulfillment, lead with courage, and realize one’s full potential. Blending philosophy, psychology and storytelling, it provides insights and practical exercises aimed at cultivating wisdom, justice, courage, and self-mastery. 

• Those looking to develop grit and resilience in achieving their goals
• Activists and change-makers looking to sustain themselves for the long haul
• Anyone seeking to cultivate courage, character, and wisdom in the face of life’s challenges

Brian Johnson is an author, entrepreneur, and founded several social platforms, including eteamz and Zaadz, before going on to create the Heroic app and Heroic Public Benefit Corporation. He is the author of A Philosopher’s Notes, and host of the popular podcast Heroic with Brian Johnson.