💡Have you ever wondered why the modern demand to "be creative" often feels less like a gift and more like a requirement to do more with less?
💡Did you know that the way we define creativity today might actually be a clever trap designed to serve corporate interests rather than human expression?
💡Are you curious about how reclaiming the true meaning of creativity could be the secret weapon needed to challenge the status quo and spark real societal change?
Listen to Against Creativity — Free Audiobook
Loading player...
Key Takeaways from Against Creativity
✓Discover how neoliberal capitalism has co-opted the concept of creativity to fuel continuous economic growth rather than genuine artistic expression.
✓Learn why the modern creative workplace, from funky open offices to remote freelance setups, often disguises longer working hours and deeper exploitation.
✓Understand how the concept of the 'creative class' is manipulated by employers to cut costs, rely on precarious contracts, and pay workers in mere exposure.
✓Find out how worker-owned cooperatives offer a radical alternative to the capitalist grind by fostering genuine innovation through collaboration instead of cutthroat competition.
✓Explore why true creativity stems from embracing radically different ways of being and marginalized perspectives, rather than idolizing the traditional Silicon Valley genius.
Against Creativity — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Neoliberal capitalism has co-opted the idea of creativity.
Chapter 3: In capitalism, creative work demands longer and harder hours.
Chapter 4: Genuine creativity prizes radically different ways of being.
Chapter 5: Following the financial crisis, creativity became a coded word for austerity.
Chapter 6: For Big Tech, creativity equals monetizing your life.
Chapter 7: The creative city movement ultimately makes communities that are all alike.
Against Creativity Summary & Overview
Against Creativity (2018) is a critical examination of the contemporary notion of creativity. This counterintuitive treatise proposes that the modern mandate to “be creative” might harbor hidden downsides.
Who Should Listen to Against Creativity?
Workers tired of having to do more with less
Activists seeking real solutions to contemporary problems
Anyone interested in understanding the negatives of neoliberalism
About the Author: Oli Mould
Oli Mould is a professor of Human Geography at the University of London. His previous work, Urban Subversion and the Creative City, examined the promise and limitations of contemporary social activist movements.