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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: If you’re still relying on newspaper or TV ads, it’s time to refresh your marketing mindset today.
Chapter 3: Apply the 80/20 rule to identify precisely which customers your product or service suits the best.
Chapter 4: Clarify your product’s unique selling proposition and stay consistent to build a strong loyal customer base.
Chapter 5: A polished, easily searchable website is vital for any business; understand your SEO, too.
Chapter 6: Pay-per-click advertising will bring you new customers when executed properly.
Chapter 7: High-quality content connects you with high-quality customers.
Description
80/20 Internet Lead Generation (2015) reveals how your business can take advantage of the internet’s lead generation potential. From SEO to pay-per-click advertising to content creation, simple and actionable strategies are what you’ll need to get your business ahead in the information age.
Who Should Listen
- Small business owners looking to improve their marketing efforts
- Readers who don’t get how Adwords and Google Analytics work
- Marketers looking for online tools to complement traditional advertising strategies